All eyes on Mobile-geddon

28 April 2015

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”A statement made by Google.

Lilo mobile friendly test

The algorithm modification was declared in February and it means that websites which are not optimized for variously sized devices that are going to be displaced in their search engine results, while mobile-optimized websites escalate to the top. A web site ranked first or second in a search query could hypothetically drop to the last spot on the SERP, causing huge losses in business to the affected companies

More than half of searches performed online, a number that continues to propagate, are done via mobile devices, as more people tend to spending more and more time on their mobile devices. The big question is “Will Google demote highly-trusted content that is not mobile responsive, replacing it with less-trustworthy content that “appears” great on a smartphone?”

The organization declared its forthcoming changes in February giving website owners and admins almost two months and a lot of info to help make the changes required to maintain their websites from evaporating from mobile responsive search engine results. However, the upgrade is however likely to result in a significant position shakeup. It’s even been labelled “Mobile-geddon” for of how “catastrophic” it could be for numerous sites

Whether it is your own personal site or it’s for a business regardless of size, you can find a direct effect on your own traffic, especially the traffic you receive from Google’s mobile search website should you operate a web site. In concept, it’s going to go up in case your website is optimized for mobile and it will lose its ranking if it is not. Mobile search stats possibly will also not stay entirely changed — it’ll need a day or two maybe even weeks for the information to begin coming in, and then everyone will know for certain by how much and which websites were changed.

The modification is actually pretty straightforward. It is made to produce Google’s search results that are more useful for individuals using it on their cell-phones. Beginning 21 April 2015, the algorithm will reward websites with “mobile-responsive” layouts and shove down those which are not optimized for mobile screening. What, precisely, does a non-optimized website appear to be? Well, remember some time ago when you hat to look for the right button increasing font size in and out, or disregarding to see the whole page when attempted to see a website on your cell phone. In a nutshell, it is infuriating, and it is something Google is currently doing its best to fix.