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4 Types of Great Content to Drive Traffic to your Site

16 September 2015

The digital world revolves around content. We create websites to host content which we feel is valuable to our audience. We use SEO, social media, PPC and other advertising channels to increase its visibility – all to drive more traffic towards our own digital properties. But not all content gets the same amount of attention, Are you using your resources to create and share the right type of content for your business? Let’s look at a few content examples and how popular they are:

1. Images

Visual content is extremely popular – it has an edge over plain text because it grabs the attention of potential readers much quicker. It also gets processed by the human brain about 60,000 times faster than text. Standalone images will gain more views when compared to plain written content, and also more likely to go viral if it resonates with your audience. But if you’re looking at changing things up for your articles, adding more images will also gain you more views.

visuals

Examples of great visual content:

  • Infographics – These are an excellent way of showcasing data for your market / business, and promoting your brand. There are various online tools to help you create appealing infographics – like Sprites and Venngage, offering both free and feature-rich paid models. Unfortunately detailed infographics are an inexpensive tool – a designer would charge a hefty fee and it does take time. Here is an article about the popularity of infographics, and they use, yes you guessed it, infographics.
  • Memes – Pronounced “meems”, these are “an idea, behavior, or style that spreads from person to person within a culture”. These can be famous quotes from movies, altered to suit a specific subject. While they’re not suited for a professional campaign, they are great for creating quick, humorous content with a high sharing potential.

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2  – Video

Music videos, adverts, cute animals. And don’t forget people blending popular technology into tiny pieces. Welcome to the wonderful and varied world of online video.

Over 300 hours of video is uploaded to Youtube every minute. Last month we mentioned that Facebook now has over 4 billion video views per day. There is a massive audience out there, and they’re hungry for new audiovisual material. The downside with video is that to produce consistent high-quality content can be a costly affair.

Examples:

  • Interviews
  • How-To Guides
  • Adverts

3 – Written Content

The human race has been writing since 3500 -3000 BCE. Even though image and video popularity is on the rise, the cornerstone of the digital space is still written content. On WordPress, 17 posts are published every second.

Examples:

  • How-To Guides – Everybody wants to improve themselves. The net is filled with guides covering a wide range of topics, from learning to play musical instruments, how to increase your wealth, to getting rid of ants. How To
  • Case Studies – Document the positive effect that your product or service has on a client, and publish your findings to increase your brand reputation.
  • Lists – According to Hubspot, a list is the most popular type of content on the net. You’re reading one right now. See? It works.
  • Reviews

 

4 – Audio

Video is on the rise, but this doesn’t mean you should discount audio-only as a viable platform. Podcasts are also showing huge numbers in terms of growth. For business owners, they are much easier and less expensive to produce than videos. iTunes has a dedicated podcasts section and app, so audio content is easily accessible via your smartphone or tablet. Have a look at what is currently popular across the world.

podcasts

There are many more content examples that we could list in each main category, but these should give you a good idea of what is possible to produce. Remember to analyse each medium to see what could work for you or your brand. What works for one industry, might not work as well for others. Also quality is important, you can keep producing mass amounts of content, but quality is preferred over quantity. Ensure your content is well-produced and conveys the right message.