Last week in part 1 of our Yoast SEO guide, we detailed the options for your site’s Title and Meta tags, Social Media and general settings. We look at the rest of the settings available to us.
Your guide to setting up Wordpress SEO by Yoast.
Your digital presence is heavily reliant on your website appearing on Google’s search results. Google has an assortment of algorithms that they run to penalise websites for various reasons. These range from weak or duplicated content, to not having a site that is optimised for mobile viewing. On the opposite side of the scale, the algorithms will
Search engine optimization (SEO), everybody seems to be doing it. Everybody and their grandmother seems to be an expert at it, offering their services to take your website to “the next level”. “Within a month you’ll be on page 1 for sure” they say, but is this merely a false promise, or can they truly
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”A statement
The release of Google’s Penguin update on the 20th of October spelled good news and bad news for businesses that rely heavily on their SEO rankings, which granted has become a deeply competitive jostle for the tops spots. Depending on how closely you’ve been paying attention to its ever changing algorithms, if you’re a content
With Google changing its ranking algorithms up to 600 times a year, it seems that SEO experts are in an ever-changing game of cat and mouse. These changes to the algorithms are usually small and inconsequential and thus don’t receive a lot of public attention. However, once every couple of years, Google actually releases an
Research using an increasingly popular technique called “Eye Tracking” gives us an interesting yet slightly scary insight into users search behaviour. Eye Tracking is used to generate a heat map of where and how long a site user or viewer focuses on a specific piece of information. They found that users conducting a simple Google search