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4 Tips to Improve Your Facebook Company Page

23 September 2015

Facebook is the largest social media network in the world. With over 1 billion people using it on a daily basis, companies take it seriously. You want your own business to have a voice on the platform. Creating a simple Facebook page for your business is easy, but are you posting as well as you can? Let us take a look at a couple of tips you can follow to improve the look of your account, and the shape of your content. Some of these tips may be obvious, but you would be surprised how many businesses neglect to follow these simple guidelines.

1) Fill in everything

Depending on what type of page (local company, organisation, celebrity) you set up, there will be varying fields you can fill in. Fill in as many as you can – the more information you can give your followers, the better.

Be sure to set your categories and subcategories so that your page can be found more easily via Facebook Search.

Facebook Settings

2) Create a Vanity URL

After creating your page, you’ll notice that it has a long and complicated url. It’s your company name, followed by your FB page ID. If you want your followers to be able to remember your link , or just make it easier on the eye, you’re going to want to set up a vanity url.

Facebook URL

Go to the “About” section of your page, then “Page Info”. You will see a “Facebook Web Address” field which you should be able to edit (see the “settings” screenshot in point number 1) . You might need to have 25 Likes before you can set it, or if you manage many pages you won’t be able to change a web address frequently. In which case you can invite a friend to be an admin and ask them to set it for you. You can also test to see if your preferred name is available here.

3) Using correct image sizes for the right content.

I’ve experimented with various image sizes for Facebook posts. The dimensions are important to determine how Facebook will display them on various platforms. What might look great on desktop, might not scale correctly to mobile or tablets. If your image differs from the optimal size (even by a few pixels), it can be displayed in a much smaller format, which might not be your desired result.

canva

For easy image creation, I would recommend a tool called Canva. There are preset sizes for the content you want to create – from normal image posts, to adverts and profile images. Simply pick a format, then import or buy any images you want to add, save and finally download it.

4) Remove links before posting

This is something I see on a regular basis, and everybody seems to be a culprit.

Delete URL

After pasting a website link, a link preview window will appear. This will consist of an image, the website name, meta description, and also a summary (this all depends on what information is pulled from the site). Now, delete the original link you pasted. Yes, delete it. After the preview has been generated, there is no need for that url to still be there.

From large companies, to individual users, this is something that can be avoided. It’s not a big issue, but it will unclutter your post. If it’s not fulfilling a purpose, delete it.

Bonus: If you’re not happy with the image that is appearing in the preview, there is also the option to upload your own custom image to improve the post.

These tips are by no means groundbreaking, but they will improve your page and ensure you post better content. And almost all of these measures can be applied to other social networking sites, giving them a more polished look and feel.